METROLINX
METROLINX
Redesigning PRESTO's web app with business strategy
Redesigning PRESTO's web app with business strategy
Web App • CX Design
Web App • CX Design
*Due to a Non-Disclosure Agreement (NDA), I cannot share detailed information about this project publicly. If you'd like to know more, feel free to reach out to me directly.
*Due to a Non-Disclosure Agreement (NDA), I cannot share detailed information about this project publicly. If you'd like to know more, feel free to reach out to me directly.
Overview
Overview
Role
Role
CX Designer
Met constantly with designer, product owner, and senior business analyst.
Duration: 2 months.
CX Designer
Met constantly with designer, product owner, and senior business analyst.
Duration: 2 months.
About
About
As a CX Designer at Metrolinx, I created high-fidelity mockups for the PRESTO website using Figma. This work focused on aligning with the business strategy and accessibility standards, achieved through stakeholder discussions and comprehensive 360° research grounded in customer data.
As a CX Designer at Metrolinx, I created high-fidelity mockups for the PRESTO website using Figma. This work focused on aligning with the business strategy and accessibility standards, achieved through stakeholder discussions and comprehensive 360° research grounded in customer data.
Key Learnings
Key Learnings
Discovering my Ikigai
Throughout my career, I’ve explored music, advertising, digital marketing, and UX/UI design, but something always felt missing. During my co-op at Metrolinx, I found what I’d been searching for: my ikigai—the balance of passion, mission, vocation, and profession. Surrounded by a team that went above and beyond for both colleagues and customers, I realized the joy of aligning my skills with meaningful work.
Discovering my Ikigai
Throughout my career, I’ve explored music, advertising, digital marketing, and UX/UI design, but something always felt missing. During my co-op at Metrolinx, I found what I’d been searching for: my ikigai—the balance of passion, mission, vocation, and profession. Surrounded by a team that went above and beyond for both colleagues and customers, I realized the joy of aligning my skills with meaningful work.
Having a Customer-First Mindset
During my co-op, the first two months were dedicated to research—analyzing customer verbatims, interpreting data, conducting in-person observations, and understanding how PRESTO systems and transit agencies operate. This process enriched my perspective as a designer, giving me a 360° view of the project. The resulting web app reflected my insights into customer pain points, prioritized solutions, and how stakeholders could implement them effectively.
Having a Customer-First Mindset
During my co-op, the first two months were dedicated to research—analyzing customer verbatims, interpreting data, conducting in-person observations, and understanding how PRESTO systems and transit agencies operate. This process enriched my perspective as a designer, giving me a 360° view of the project. The resulting web app reflected my insights into customer pain points, prioritized solutions, and how stakeholders could implement them effectively.
© Rosa Moriya 2023
Made with Framer
© Rosa Moriya 2023
Made with Framer