PRESTO Web Redesign

PRESTO Web Redesign

PRESTO Web Redesign

Transforming an overwhelming experience into a strategy that targets a 20% increase in customer engagement.

Transforming an overwhelming experience into a strategy that targets a 20% increase in customer engagement.

OVERVIEW

Metrolinx is a government agency that oversees public transportation across the GTHA in Ontario, Canada. One of its key services is PRESTO, an electronic payment system that replaces the need for tickets, passes, and cash.


In 2024, the PRESTO Customer Strategy team set out to redesign the web app, transforming it from an outdated and overwhelming experience into one that is engaging, personalized, and user-friendly, highly requested from customers.

My Role

UX & UI

Tools

Figma, Excel

Team

2 UX & UI, 2 CX Strategists

Timeline

June-August 2024

*This project is under NDA - feel free to email me at rosa.moriya@outlook.com or connect over LinkedIn, and I'd be more than happy to walk you through it!

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Let's get in touch!

Let's get in touch!

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