© Rosa Moriya 2023

Made with Framer

© Rosa Moriya 2023

Made with Framer

Experience

CX Strategy Intern

CX Strategy Intern

Toronto, Canada (Hybrid) / May 2024 - Aug 2024

Toronto, Canada (Hybrid) / May 2024 - Aug 2024

—Metrolinx, Payments (PRESTO)

—Metrolinx, Payments (PRESTO)

Empathized with customer pain points through observations and CSAT analysis, contributing to the UX/UI strategy. Created high-fidelity mockups for the PRESTO website redesign in Figma, ensuring alignment with business strategy and accessibility standards through stakeholder discussions.

Empathized with customer pain points through observations and CSAT analysis, contributing to the UX/UI strategy. Created high-fidelity mockups for the PRESTO website redesign in Figma, ensuring alignment with business strategy and accessibility standards through stakeholder discussions.

Skills: Information Architecture, Accessibility.

Tools: Figma.

Skills: Information Architecture, Accessibility.

Tools: Figma.

Freelance UI Designer

Freelance UI Designer

Lima, Peru (Remote) / Dec 2022 - Feb 2023

Lima, Peru (Remote) / Dec 2022 - Feb 2023

—Terabike

—Terabike

Part of a startup that aims to connect passengers with motorcycle taxi drivers in the Peruvian Jungle. As part of Terabike App, I designed the visuals and created a set of UI guidelines and components.

Part of a startup that aims to connect passengers with motorcycle taxi drivers in the Peruvian Jungle. As part of Terabike App, I designed the visuals and created a set of UI guidelines and components.

Skills: Visual Design, Interface Design.

Tools: Figma.

Skills: Visual Design, Interface Design.

Tools: Figma.

UX/UI Designer

Lima, Peru (Remote) / Jul 2021 - Nov 2022

Lima, Peru (Remote) / Jul 2021 - Nov 2022

—Shopstar, Interbank E-commerce Website

—Shopstar, Interbank E-commerce Website

As a full-time UX/UI Designer, I increased the site’s consistency and workflow efficiency by 75% by leading the creation of a design system in Figma. As well, through interviews, I empathized with the client’s pain points and, consequently, redesigned the follow-up email’s flow, which lowered user’s complains by 15%.

As a UX intern, I conducted 5 remote interviews to understand more about the behaviors of marketplace consumers. After analyzing the results, I designed the interactions, flows, and visuals for new features on the marketplace. After this, I received a bonus for outstanding performance.

Skills: Design System, User Research.

Tools: Figma, Maze, Miro, Slack, Jira.

Skills: Design System, User Research.

Tools: Figma, Maze, Miro, Slack, Jira.

Education

Education

Humber College

Humber College

Toronto, Canada / Sep 2023 - Apr 2025 (expected)

Toronto, Canada / Sep 2023 - Apr 2025 (expected)

—Multimedia Design & Development diploma

—Multimedia Design & Development diploma

Award-winning diploma program designed to build a range of interactive digital media production skills including web design, mobile interface design, experience design, motion graphics, 2D animation, web coding, streaming, user testing, video and sound editing, user interface prototyping, digital storytelling, and interactive design.

Award-winning diploma program designed to build a range of interactive digital media production skills including web design, mobile interface design, experience design, motion graphics, 2D animation, web coding, streaming, user testing, video and sound editing, user interface prototyping, digital storytelling, and interactive design.

Pontifical Catholic University of Peru

Pontifical Catholic University of Peru

Lima, Peru / Mar 2016 - Sep 2022

Lima, Peru / Mar 2016 - Sep 2022

—Bachelor of Communication Arts and Sciences, Advertising

—Bachelor of Communication Arts and Sciences, Advertising

Finished first in my class. I was trained in the planning, creation and execution of promotion and advertising campaigns in traditional and non-traditional media.

Finished first in my class. I was trained in the planning, creation and execution of promotion and advertising campaigns in traditional and non-traditional media.

Languages

Languages

English (professional), Spanish (native), Japanese (basic).

English (professional), Spanish (native), Japanese (basic).